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Bronny James, son of LeBron, gets Nike NIL deal ahead of senior high school  season - The Washington Post
Bronny James, son of LeBron, gets Nike NIL deal ahead of senior high school season - The Washington Post

LeBron James shares how a $90 million deal put additional pressure of being  a 1st generation money-maker on him - The SportsRush
LeBron James shares how a $90 million deal put additional pressure of being a 1st generation money-maker on him - The SportsRush

LeBron James Hints at a Potential Nike Documentary on How He Secured the  Deal
LeBron James Hints at a Potential Nike Documentary on How He Secured the Deal

The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For  Michael Jordan
The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For Michael Jordan

A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not  Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has  A $1 Billion Lifetime Deal
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal

LeBron James and the '$50 million' high school game | Yardbarker
LeBron James and the '$50 million' high school game | Yardbarker

LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike
LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

Jordan, LeBron, Durant Headline NBA's Biggest 2021 Sneaker Deals –  Sportico.com
Jordan, LeBron, Durant Headline NBA's Biggest 2021 Sneaker Deals – Sportico.com

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

3 Reasons a Broke LeBron James Turned Away His First Million Dollar Check |  Inc.com
3 Reasons a Broke LeBron James Turned Away His First Million Dollar Check | Inc.com

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative  Endorsement Shoe Deals as Rookies
LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement Shoe Deals as Rookies

The History of LeBron James Basketball Shoes | Finish Line
The History of LeBron James Basketball Shoes | Finish Line

Sonny Vaccaro Says He Had A Deal With Lakers' LeBron James To Sign With  Adidas In 2003, For $100 Million, But Adidas Fumbled The Bag - Landon Buford
Sonny Vaccaro Says He Had A Deal With Lakers' LeBron James To Sign With Adidas In 2003, For $100 Million, But Adidas Fumbled The Bag - Landon Buford

LeBron James Reveals He Was Offered $10 Million to Sign With Reebok, But  Still Decided on Nike - TheStreet
LeBron James Reveals He Was Offered $10 Million to Sign With Reebok, But Still Decided on Nike - TheStreet

LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age

LeBron James turned down $10 million check when he was 18
LeBron James turned down $10 million check when he was 18

Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron  James end up with Nike?
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?

LeBron James, Would You Be A Good Player Or One Of The Greatest?": Maverick  Carter Shared how Nike Landed The King, Despite Paying $28 Million Less  Than Reebok - The SportsRush
LeBron James, Would You Be A Good Player Or One Of The Greatest?": Maverick Carter Shared how Nike Landed The King, Despite Paying $28 Million Less Than Reebok - The SportsRush

Why Was James Harden Wearing Nikes? | Only A Game
Why Was James Harden Wearing Nikes? | Only A Game

LeBron James Coolly Turned Down A $90 Million Offer And $10 Million Check  From Reebok Before He Got To The NBA - Fadeaway World
LeBron James Coolly Turned Down A $90 Million Offer And $10 Million Check From Reebok Before He Got To The NBA - Fadeaway World

LeBron James' furthers brand power in China' with controversial remarks
LeBron James' furthers brand power in China' with controversial remarks

LeBron James taped up Adidas logo during Drew League appearance
LeBron James taped up Adidas logo during Drew League appearance

How Nike Almost Missed Out on Signing LeBron James | Sole Collector
How Nike Almost Missed Out on Signing LeBron James | Sole Collector

Nike-sponsored LeBron James and DeMar DeRozan taped over the Adidas logo on  their Drew League jerseys
Nike-sponsored LeBron James and DeMar DeRozan taped over the Adidas logo on their Drew League jerseys