![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://c8.alamy.com/comp/2J36RFA/london-uk-6-april-2022-puma-king-pel-pair-of-boots-1972-pel-wore-a-customised-pair-in-the-1970-world-cup-preview-of-football-designing-the-beautiful-game-a-new-exhibition-at-the-design-museum-which-celebrates-how-design-has-influenced-the-worlds-most-popular-sport-the-exhibition-produced-in-partnership-with-the-national-football-museum-runs-8-april-to-29-august-2022-credit-stephen-chung-alamy-live-news-2J36RFA.jpg)
London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new
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One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![MotherSoccer on Twitter: "PUMA Classics #PUMA #borussiamonchengladbach #cruyff #Ajax #kempes #pele #maradona #classics #brand #1970s #1980s #Retro https://t.co/Xi07SFvYQU" / Twitter MotherSoccer on Twitter: "PUMA Classics #PUMA #borussiamonchengladbach #cruyff #Ajax #kempes #pele #maradona #classics #brand #1970s #1980s #Retro https://t.co/Xi07SFvYQU" / Twitter](https://pbs.twimg.com/media/Ew2ZELtXMAox-6q.jpg:large)